I’ve been following the cycle-centric developments between the Department of Counter Culture and RMIT University’s School of Industrial and Interior Design in Melbourne with some interest. Together they’ve been exploring changes of retail exchange in the public space and challenges facing the fixed-store trading paradigm. (Image: Raphael Kilpatrick)
In pursuit of socially engaged endeavours they teamed up with The Social Studio – a local, community-facing fashion and textiles training initiative. Recycled and excess manufacturing materials are gathered from local industry and re-configured into original clothing with the style & skills of the young refugee community at the Social Studio. (Images: The Social Studio + Nicole Reed for The Vine)
(Images: No Fixed Address on Flickr + TSS Pedal Powered Pop-up by Raphael Kilpatrick)
In an approach that’s been cross-disciplinary, collaborative and focused on customisation – students devised twenty pedal-powered-retail concepts. From these they developed two transformable bicycle kiosks which used sliding and folding mechanisms respectively. The operational mobile enterprises were launched as The Social Studio | No Fixed Address at this month’s spirited State of Design festival. (And speaking of mobile – the festival came with it’s very own iPhone app.)
Check out the project video to hear more on the design process.
Related posts:
Mobile Enterprise
Astronomical Outreach (Mobile Education)
Earlier this year I checked out a robust, sustainable urban transport strategy supported by digital technology and user-centric design which earned the global Sustainable Transport Award from Washington. Ahmedabad’s Janmarg (People’s Way) initiative incorporates dedicated bus corridors amongst other interventions to prioritize multi-modal, eco-smart transport options to serve a population fast approaching 6 million. By analyzing current and emerging local mobility patterns and aspirations alongside concerns for accessibility, safety, energy efficiency and connectivity – urban planners were able to adapt the Bus Rapid Transit (BRT) model which had transpired from developments in Curitiba and Bogota. Most importantly its impact is being felt at street-level in a city which encompasses both tradition and modernity.
Ahmedabad is India’s seventh largest city and fifth richest (ahead of Delhi and Mumbai), providing Gujarat with a thriving centre of commerce while hosting a large student population. Like most Indian cities its roads are becoming more strained as an increasing number of private vehicles compete for space with buses, trucks, rickshaws, pedestrians, hawkers, bicycles, cows, camels and the occasional elephant. While some areas of the city flourish via industries such as pharamaceuticals, textiles and construction – others flounder – and all are exposed to mounting levels of pollution. Faced with such issues the Ahmedabad Municipal Corporation approached one of the city’s prominent tertiary institutions, the Centre for Environmental Planning and Technology (CEPT), to explore and propose solutions.
Consulting architect Meghal Arya applauds the breadth of the planning considerations, which accounted for users, providers and operators. “Janmarg is likely to raise the whole city’s value,” she says, “but best of all it raises expectations about civic services in India.” Arun Amrutla (above), an Ahmedabadi man who has been crippled since birth, seems to agree. “Its so easy for people like me to get on and off the Janmarg buses,” he says. This kind of system, he continues, can truly change people’s lives — especially those who are physically and financially challenged. “Janmarg gives us access to parts of the city that we couldn’t access before — for education, employment or enjoyment — so it’s more our city now than it ever has been.”
Read my full coverage of Ahmedabad’s Janmarg initiative on Places (Forum of Design for the Public Realm) at Design Observer.
Bus operators Pancal Kirti and Jitendra Patel – who received yoga classes to encourage physical resilience and solidarity as part of their training.
Eight year old passenger Rudri Mehta travels with her mother to visit popular recreational spot Kankaria Lake.
Bus shelters, designed by Arya Architects, employ passive solar design.
Janmarg includes cycling and walking lanes. These pose challenges given that they have not previously been common in Ahmedabad but awareness building initiatives aim to shift attitudes and behaviours in the city.
The service attracts a wide range of passengers from youth to the elderly, factory owners to tribal migrants. Many cite ease of use and timely arrival as key drivers for using the service over alternate modes of transport.
Well over two hundred religious structures were relocated by negotiation to make way for bus lanes. Three, including this one, remain – constituting a kind of tribute to enduring tradition within progressive urban development.
A quick spot of cross-posting from my recent interview with Anil Gupta which featured on Design Observer this week.
Anil Gupta serves as senior faculty at the prestigious Indian Institute of Management Ahmedabad (IIM-A) from where he champions the recognition, respect and reward of those who are knowledge-rich yet economically poor.
Alongside consulting global development agencies he formed the Honey Bee Network in the late eighties which nurtures and cross-pollinates grassroots knowledge, creativity and innovation. Via various platforms stemming from the network – scouting, documentation, validation and dissemination of innovations are pursued while seeking to catalyse knowledge into feasible products and sustainable enterprises.
Meena Kadri
How would you describe your mission across your many initiatives?
Anil Gupta
To enhance the inherent creativity of grassroots innovators, inventors and eco-preneurs while exploring a new paradigm for poverty alleviation that celebrates inclusive development. We focus on devising a knowledge network from village to government level while overcoming the constraints posed by language, literacy and locality. We also facilitate the documentation and cross-pollination of traditional knowledge across India.
Meena Kadri
How do you see these endeavors playing a role in reducing poverty?
Anil Gupta
Most models of development are centered on what the poor don’t have rather than what they have. Some position the poor at the bottom of the economic pyramid, but this does not equate to a lack of knowledge, values and social networks. I prefer to see the poor as a provider than a market — with their limited material resources driving knowledge-intensive, informal innovation. Through providing incubation and development support, patent and intellectual-property-rights assistance, marketing advice and microventure funding, we seek to support the creativity that already exists at the grassroots.
Read the complete interview at Design Observer.
Mitti Cool cookware by Mansukhbhai Prajapati, from Gujarat
Gas-powered iron by K Linga Brahman, from Andra Pradesh
Pressure-cooker coffee maker by Mohammed Rozadeen, from Bihar
Related posts:
Mumbai Markings Enhance Service Design
Mumbai’s Pavement Purveyors (CNN)
Over the last few years I have headed to Ahmedabad’s Old City to shoot the celebration of the vibrant kite festival when locals turn their heads upwards to a sky filled with millions of kites. Here’s a cross-post from my recent contributions to the REculture blog which explores global recycling, repair, reuse and repurpose – particularly by entrepreneurs at the base of the pyramid.
In the past I’ve ignored plastic kites at the annual Uttarayan Kite Festival in Ahmedabad. But this year, through my REculture-lens, I paid more careful attention and found that many of the plastic kites are made of printer’s waste from a variety of packaging. Graphic designers and printers amongst you will know how much waste is created in getting prints just right – with numerous mis-registered and colour test sheets being discarded. Such sheets are bought cheaply in bulk from packaging printers and delivered to workshops in Jamalpur which specialise in the re-cultured kites.
While purists turn their noses up at them in favour of skillfully crafted paper kites – those with less money buy these plastic kites because of their lower price, relative robustness and staying power on the battlefield.
And as we’ve seen elsewhere, the re-culture approach doesn’t stop at the product itself. I found a kite vendor on the road-side at the popular Dilli Diwarja kite market that was selling the kites, plus had fashioned a paper-weight from an old brick wrapped in scraps of the plastic packaging sheets. “Free!” he announced as he grinned proudly to onlookers while I photographed his ingenious dual purpose advertising ploy.
Related articles
Uttarayan Kite Festival, India (Flickr)
High Flyers of Gujarat (Guardian: Kite Maker Interview)
“Attack complacency. Lay siege to boundaries. Load your catapult with options”
– fundamental Moxism
Recently I participated in a NextPlays lab by Moxie Design Group along with ten others from diverse involvements spanning government, non-profit and corporate realms. NextPlays is a transformative platform encompassing a culture of participation to explore sustainable future scenarios – then to imagine, plan and build strategies around them.
The session was exceptionally well devised as a fast-paced yet flexible programme which harnessed group energy and maintained momentum throughout the day. Activities alternated between presentations and discussion on context and challenges, exposure to inspiring case studies, rigorous team brainstorming around specific scenarios – and the personas that would be interacting with them. The seamless framework focused participants’ energy on a wide range of variables toward cultivating sustainable and transformative solutions.
NextPlays Labs have been conducted by Moxie with a wide range of organisations both global and local – from Air New Zealand to the World Bank and upcoming sessions with big boys Procter & Gamble. Each lab is specifically tailored to relevant issues facing the organisations, with the Moxie team skillfully migrating approaches on the fly to accommodate the unique needs of participating enterprises. Strategist Bert Aldridge notes “NextPlays is not about delivering answers but rather it’s an engagement tool to enable and build capacity around the seeking of solutions” while director Peter Salmon succinctly refers to its power to “catalyse conversations towards sustainable outcomes.”
The labs have been used in both Bangkok and Hanoi to explore urban development in conjunction with the World Bank Institute. Participants in these workshops have included community educators, climatologists, architects, environmental youth groups, waste management specialists and urban planners. In such company NextPlays has played a role in the aligning of agendas towards future-focused outcomes on a civic scale. Through encouraging an appreciation of inter-connectedness, divergent players discover potential efficiencies and opportunities.
And back here on home turf I found the expert guidance from scenarios to solutions, context to collaboration, macro to micro – all made for a highly rewarding and productive experience of the Moxie mix.
Related articles:
Creating Waves Through Collaboration
Change Agents Surmount Style
I’ve been throwing in the odd post to the recently launched REculture blog which explores the informal post-consumption economies of repair, repurpose, recycling and reuse at the Base of the Pyramid (BoP).
“Recycling has an entirely different meaning in the informal economy at the base of the social and economic pyramid across the developing world. Repair, reuse, repurpose and resale of products and packaging forms the basis of numerous small time businesses and services, creating a REculture that sees the potential for innovation and creativity where we might see waste.” – Niti Bhan
The REculture blog was launched by the globally prolific Niti Bhan of Emerging Futures Lab – a multidisciplinary research and consulting team focused on understanding the people at the base of the pyramid in order to improve the success rate of new ventures, products and services across the developing world.
A snippet on REculture from my end:
Advertising Ahmedabadi-style
A Ravivar Bazaar (Sunday Market) is held weekly on the edge of the Sabarmati River which runs through Ahmedabad. Noteworthy is the large tool trader stall which offers re-circulated goods for second-generation consumption. A micro-enterprise that fuels others to repair, reuse, repurpose and recycle.
The stall’s innovation is that by displaying it’s vast array of goods below the busy Ellis Bridge, it acts as a giant self-promoting ground-level billboard for itself. While corporates pay top dollar for hoarding space above street level – BoP entrepreneurs leverage opportune visibility below.
Keep an eye on REculture to shine a light on scarcity being as much of a driver of innovation as the numerous examples we see of abundance being the accelerator elsewhere.
Last week I became a contributing blogger over at Osocio – a website that aggregates
non-profit campaigns and social advertising from around the globe. Here’s a relevant bit
of cross-posting on a surprisingly simple yet highly effecive design strategy that playfully encourages behaviour change:
Scooping up a D&AD Yellow Pencil in this months awards is the brilliant Newspaper
to New Paper project from Dentsu, Tokyo. I feel D&AD are also to be applauded in acknowledging the great worth of this humble project. It signals that they are gauging quality not so much by the effort that is put into a design but more by the effect it has
on its audience.
Entry Rationale
BRIEF:
Design a package for a street vendor that sells farm-grown vegetables and fruits. The brief required somethig original, easy to use and low cost.
SOLUTION:
We focused on old newspaper used to wrap vegetables with. Newpaper was used for good reasons – for its moisture retention quality which helps keep vegetables fresh longer and for its reuse value. Under the “Newspaper for New Paper” project we utilised what was already there – the newspapers – and added an element of design that would be playful and make people smile… both those selling the vegetables and those buying them. By re-using old papers that would be thrown away, the project was friendly to the environment as well as to the budget. By simply adding colourful dots or stripes to the old paper we came up with a totally new package design.
RESULT:
Sales grew by 20%, as did the number of customers. There was more interaction with customers. Because they liked the design, people didn’t just throw away our New Paper but re-used it for something else. News of the low-cost, original design wrapping paper spread virally to other stores that used newspaper for wrapping. The New Paper project was not just a new design for wrapping paper but a pointer to a better lifestyle for us all.
Related posts:
High Flying Waste
Scarcity Sustaining
