Visitors to India are frequently enchanted by the spirited decoration of trucks which traverse the nation. We are immediately drawn to the quaintness of English phrases like Horn Please which are commonly emblazoned on the rear of commercial vehicles.
However we often miss the assortment of Hindi phrases – the most common of which reads Mera Bharat Mahan (मेरा भारत महान) meaning My India is Great. This patriotic declaration was popularised by former Prime Minister Rajiv Gandhi in his campaigning efforts to evoke a spirit of modernity across the nation. It went on to become a favoured proclamation of Indian cricket fans. The slogan prevalently graces the tailgates of trucks which cross state and cultural boundaries in a diversely painted salute to national pride.