
Last week I went in search of the handful of Bollywood poster wholesalers at the somewhat obscure Tilak market near Grant Rd Station in Mumbai. These dealers stock posters of the latest films for advertising use by movie distributors, large and small cinemas and a growing number of small DVD projection halls in villages and slums across the state. They also store a selection of older posters printed from hand-painted originals – though this is very much a secondary trade to their bustling wholesale enterprise.

Abid Hussain Vora is 78 years old and originally came to Mumbai from Bhopal in the hope of becoming a movie actor. Instead he got into film production and later started his movie poster business. Like mine, his all time favourite Bollywood film is Mughal-e-Azam (1960).

Rajesh Vora is the most recent in three generations of poster sellers encompassing 65 years of trade. His grandfather, the late Amrat Lal Vora, used to extract the silver from black & white film strips and later set up their poster business. His father, Chandra Kant Vora, notes that the film industry gives so much to this city and that his enterprise is a “soni ka line” (golden job). His favourite film is Naya Daur (1957).

Mansoor Ali Hussain, now in his 60s, was obsessed with film photos as a child but could not then afford to attend movies. Instead he chose this line which now also employs his son. His favourite film is Sholay (1975).

Today I headed to Chor Bazaar (Thieves Market) to seek out dealers of older, collectable posters. Abu Khan is the youngest in a line of antique traders who have done business here since the late 1800s. They buy posters and other Bollywood ephemera from auction and collectors. His favourite film is Aradhana (1969).

Lastly I enjoyed a fabulous visit to Shahid Mansoori’s shop that I have been frequenting on trips to Mumbai since childhood. At 55 he is the third generation of his family to work at Chor Bazaar. As a child he collected Bollywood images that came with chocolates and ice-creams and later this evolved into frequenting auctions, purchasing from collectors and scooping up the remains from rural cinema closures. Eventually he heeded the advice of friends to start a business and he now has 40 people sourcing items for him across the nation. His son, Wahid, is currently collating material for an upcoming exhibition in France. Mr. Mansoori’s favourite film is Nishant (1975).


Related articles:
Viva Vernacular
A Closet Full of Bollywood (Hindustan Times)
And if Bollywood kitsch is your thing you’ll probably also enjoy
my Backview Bollywood set on Flickr.
I was scoping out Dharavi yesterday for upcoming ethnographic research and came across this pair sharing headphones to catch the India/Sri Lanka cricket match via a mobile phone. The aspiration value of this part-shared, part-private use of a cellphone feature was evident – as onlookers could sense the excitement they were missing, through following the men’s expressions as the game progressed.
You can follow research updates on the REculture and Prepaid Economy blogs, plus check out images over upcoming weeks on my Dharavi Flickr set.

My partner in crime from Hong Kong days, Oriana Reich, has curated an exhibition Cultural Confectionery for the week long Detour festival. New York-raised Oriana is a creative visionary who works globally and is currently back in Hong Kong dishing up a wealth of delectable treats from graphic design to culinary arts. Her imminent show brings together such passions and exemplifies her multidisciplinary approach.
“Cultural Confectionery aims to convey the fundamental notion that food is a cultural expression. Through exploring the relationship of Chinese confectionery to identity and culture, our exhibit will include a classification of Chinese confectionery, highlighting types local to Hong Kong and those that are part of a confectionery diaspora. The exhibition is a record of sweet memories: the stories, memories and traditions that surround our relationship with sweets. A series of photographs by Grischa Rüschendorf will explore local bakery and cha chaan teng culture, sharing a vital part of Hong Kong’s urban landscape.”

Acknowledging the reliance of our food experiences on smell, Oriana has indulged in a spot of olfactory alchemy to enhance the sensory and nostalgic qualities of the exhibition. She sought the input of San Francisco-based scent sorceress, Julie Elliot who dispatched a selection of nine scents for Oriana to blend for the show.

Get it while it’s fresh – between November 27 and December 9, 2009.
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Wellington’s Blow Festival by the College of Creative Arts at Massey University hosted a Type-Walk this week on a blustery evening which lived up to the festival’s name. This didn’t deter the typo-centric amongst us who had turned up in numbers to the guided alphabetic amble. Highlighting the illicit alongside the historic – the walk encompassed character and characters from the Wellington cityscape.
Indicators of transitioning tenancy (above) were singled out on the Edwadian Baroque styled General Officer Commanding Building (1912) on the corner of Taranaki and Buckle Sts. It was originally built at the site of a former Maori settlement and is likely to be the country’s longest standing military administration building.




The Arthur St Boys Institute was built in 1906, in an interpretive Queen Anne style – which originally contained a gym, swimming pool and classrooms. More recently it has housed a printer and a musical institute and was moved 13 meters in 2005 to make way for the Inner City Bypass. It now attracts an abundant collection of street art.

Further down Cuba St was a coincidental sighting of Peaches & Cream set in Cooper Black – which had been referred to the day before in a public lecture by visiting Australian typographer Stephen Banham. He mentioned that he was initially so taken by the vibrant use of the 1920s typeface that he hadn’t realised that the sign (in a micro red-light zone) referred neither to seasonal produce nor dairy products!
Earlier this year Banham had devised his own urban tribute to type – Characters & Spaces: 1 City Block. 17 Stories. The comprehensive and highly successful initiative “takes one city block of Melbourne and peels back layers of graphic design. It tells stories we see in our visual environment, things we may pass every day… ”

Onwards on Cuba St we were directed to Catherine Griffiths typographic sculpture
A E I O U – 5 vowels in steel – launched earlier this year. Stitching together historic and contemporary buildings, the piece was commissioned by the local architects of the Cubana apartments (to the right of the sculpture). Catherine had been a significant driver of this year’s exceptional TypeShed 11 symposium at which I had the privlege of presenting.

At the corner of Cuba and Ghuznee the former Hallensteins Brothers store was showcased. The founder Bendix Hallenstein had arrived in New Zealand from Germany during the goldrush and set up a menswear factory in Dunedin. This building was one of their 36 national branches, opened in 1920, which now houses Ernesto’s Cafe.

The Type-Walk made notable mention of various sightings of street art including the emerging form of urban or guerilla-knitting / yarn-storming or bombing. Its occasional inclusion of typographic characters and icons was discussed and I returned to the area today to snap this example on Vivian St.

Our typo-active guides were media designer Gerbrand van Melle and graphic artist Sarah Maxey. Gerbrand currently lectures at Massey University – a far cry from his native Dutch shores. He produced almost two decades worth of posters for the renowned Tivoli music venue in Utrecht which are being exhibited later in the week at the Blow Festival event: One Night Out. “Tivoli provided a playground to experiment with typographic and visual language and the opportunity to delve into experimental printing techniques.”

Sarah Maxey’s work has appeared across a range of print media from literary book covers to the New York Times and more recently in her fine stationery range . A fondness for hand-lettering features in both her commercial and exhibited work which often champions the happy accident. Earlier in the week she presented an exquisite selection of work while discussing the notion of Unexpected Outcomes.

Upon winding up the Type-Walk some of us headed down to the Matterhorn off Cuba Mall. I fondly remembered working next door some 20 years back when it was a kitschly Continental cafe which had been set up by Swiss brothers in its modernist building in 1963. (I still reminisce over their other-wordly asparagus rolls) It was later transformed by our good friends into the much-loved dining institution and wine bar that it is today. In keeping with its stylistic evolution, the Matterhorn was given a typographic make-over by my old pal and ever-talented colleague, Simon Endres, who has since ditched us to establish a design studio in New York. The Matterhorn provided us with a fitting spot to raise our glasses – for a celebratory toast to Type.
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Street Art Gets Behind the Wheel

What challenges will the next decade bring?
How are we going to overcome them?
So asked the The Institute for the Future of thousands of participants via its progressive Superstruct online interface to co-create its Ten Year Forecast. Density Design was asked by Italy’s Wired magazine to devise a visual synthesis of the forecast which could be used to stimulate onwards discussion by a wider audience.
Density Design is a research lab at the Politecnico di Miano which explores the emergent relationships between communication design, information visualisation and complex systems. It supports the use of communication design to facilitate dialogue within participatory decision making.

Creatively combined with an exquisite concoction of allegorical illustrations, the resulting Map of the Future provides a common visualisation on which to base discussions and analysis of what may lie ahead. The map has already been put to use at the Capitale Digitale collaborative sessions held by Wired & Telecom Italia. Hard to imagine going back to a paltry powerpoint pie-chart after being served up this flavorsome infographic feast.
See stunningly detailed sections of the map on Behance.
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“Attack complacency. Lay siege to boundaries. Load your catapult with options”
– fundamental Moxism
Recently I participated in a NextPlays lab by Moxie Design Group along with ten others from diverse involvements spanning government, non-profit and corporate realms. NextPlays is a transformative platform encompassing a culture of participation to explore sustainable future scenarios – then to imagine, plan and build strategies around them.
The session was exceptionally well devised as a fast-paced yet flexible programme which harnessed group energy and maintained momentum throughout the day. Activities alternated between presentations and discussion on context and challenges, exposure to inspiring case studies, rigorous team brainstorming around specific scenarios – and the personas that would be interacting with them. The seamless framework focused participants’ energy on a wide range of variables toward cultivating sustainable and transformative solutions.

NextPlays Labs have been conducted by Moxie with a wide range of organisations both global and local – from Air New Zealand to the World Bank and upcoming sessions with big boys Procter & Gamble. Each lab is specifically tailored to relevant issues facing the organisations, with the Moxie team skillfully migrating approaches on the fly to accommodate the unique needs of participating enterprises. Strategist Bert Aldridge notes “NextPlays is not about delivering answers but rather it’s an engagement tool to enable and build capacity around the seeking of solutions” while director Peter Salmon succinctly refers to its power to “catalyse conversations towards sustainable outcomes.”

The labs have been used in both Bangkok and Hanoi to explore urban development in conjunction with the World Bank Institute. Participants in these workshops have included community educators, climatologists, architects, environmental youth groups, waste management specialists and urban planners. In such company NextPlays has played a role in the aligning of agendas towards future-focused outcomes on a civic scale. Through encouraging an appreciation of inter-connectedness, divergent players discover potential efficiencies and opportunities.

And back here on home turf I found the expert guidance from scenarios to solutions, context to collaboration, macro to micro – all made for a highly rewarding and productive experience of the Moxie mix.
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My jet-setting former student, Sagarika Sundaram, recently touched down in London long enough to complete a 3 month internship with multi-disciplinary design firm Pentagram – between stints in Zürich and Dubai.
While there she assisted Pentagram partner Harry Pearce on his project for the United Nations Office on Drugs and Crime (UNDOC) which provided graphic training tools for the Russian police. Employing national abbreviations (GB, US, RU, etc) the folding posters presented comparative data surrounding drug abuse, intervention, therapy and health related consequences – as a way of clarifying various aspects of drug policy during training sessions. (English versions shown here, with Russian versions being used on the ground. More posters can be viewed via Pentagram)

Sagarika’s input involved exploration of the folding component of the posters – a realm in which she has developed skills through her previous work on dimensional projects. Above she experimented in typography composed from playing cards to transform her understanding of 2D-form during her time in Baltimore.
And of maps, Sagarika has a few observations based on her extensive global forays:
“In India maps are not prevalently used – I think due to the immediacy of existence. People will go as far as they know then just ask where to go next. And it works in that context. Elsewhere people like to know from the outset where they are heading. I find that in Europe, maps take on added significance due to the proximity of interacting countries. It seems that European nations, in part, are defined by who they are bordered by.” [I caught Sagarika in Berlin this morning on Skype]
When I met up with Harry Pearce recently in New Zealand he noted that Sagarika was definitely one to watch – although we both agreed it was hard to predict where in the world she would pop up next.

Commanding commuter attention in New Zealand’s capital city is the Go Wellington Graffiti Bus that was launched earlier this year as part of the vibrant Cuba Street Carnival. While graffiti is often viewed through the lens of vandalism, its defenders claim that it creates a sense of belonging and expertise while providing a vehicle for publicly expressing personal, social and political viewpoints.
A chance meeting in a Wellington alley-way brought together the Goethe Institute and Auckland-based aerosol artists Cut Collective. This evolved into a collaboration with German collective Via Grafik resulting in an exhibition and panel discussions at Wellington’s New Dowse gallery and a live event at the carnival during which the bus was given its street-wise makeover.

By showcasing planned, commissioned and intricate works, exhibited urban artforms are placed on a higher plane than vandalism but reference to public space still seems relevant. Carnival organiser Chris Morely-Hall supported the idea that street art be hailed both in and outside the gallery context. Last year’s Street Art show at London’s Tate Modern similarly acknowledged a need to present works by urban artists outdoors rather than merely confine them to gallery interiors.
With urban surfaces becoming increasingly corporatised the bus also raises issues around the dynamics of disruption and motivations for street art.
“We are bound by our own decision-making framework that is based on pretty robust ethical values. We are business owners and ratepayers, so we are respectful of others in that position. By the same token, being contributing members of society in that way, we also feel we have some right of reply within a public space dominated by advertising imagery and messages.”
– Cut Collective member Ross Liew (aka Trust Me) Source: Unlimited

Go Wellington were amazingly cooperative in meeting my request to pull the bus out of circulation so that I could shoot it. While waiting at the expansive Kilbirnie bus depot I came across a driver who had been at the wheel of the bus on a number of occasions. He mentioned that it certainly gets a lot of attention on the street – good, bad and bewildered. Wherever I’ve come across it I’ve noted that while many people smile as they view this creative contrast to the usual corporate bus advertising, others frown at the irreverent path its cuts through Wellington streets. If a key role of art is to pose questions the
Graffiti Bus certainly qualifies – as it drives debate and salutes skills through the city’s main arteries.
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Melbourne Karachi Tram Project [external]
Note: more imagery follows in the Comments Section.
Respect to all mentioned in the article plus Lisa Mönchmeyer from the Goethe Institute, Flox + Component of Cut Collective, Go Wellington’s Siobhan O’Donovan + Darek Koper and my main man and personal bus driver – Alan.

Although my interest in Indian hand-lettered typography is no secret – I was heartened to receive news of the launch of the Indian Type Foundry earlier this month. Especially as their premiere release is Fedra Hindi which was co-designed by my former typography student from India’s National Institute of Design – Satya Rajpurohit.

Fedra Hindi was a 2 year collaboration with esteemed Dutch typographer Peter Bi’lak of the Typotheque foundry. It is based on Bi’lak’s versatile Fedra font which is sought after for its contemporary elegance that confidently walks the typographic-tightrope between print and on-screen performance. Designed with acute sensitivity to structure and detail, Fedra has featured on postage stamps to corporate communications and has been developed further for non-Latin scripts, including Arabic.
Dutch Royal Mail stamps designed by Peter Bi’lak, employing the Fedra Serif font. Inspiration for the stamps came from aerial views of Dutch tulip and agricultural fields.
Bi’lak and Rajpurohit’s Indian Type Foundry signals a shrinking of the void in quality digitised Indic type design. They promise that this first Devanagari release will be followed by typefaces in the nine Indic scripts, including Gujarati, Bengali and Tamil. I await with keen interest in how the foundry’s typefaces will be used in India – by whom, in what contexts and for which audiences.
Local designers are not the only ones paying attention to this significant development. The Foundry and typeface were launched last week at Design Yatra in Mumbai. The event has been gathering momentum in fostering global participation with Indian studios for the past three years. Renowned typographer and presenter Erik Spiekermann mentioned that he now knew who to turn to for collaboration on Meta Hindi after seeing Rajpurohit present the results of their rigourous approach to Fedra Hindi.

Satya Rajpurohit interned at Linotype in Frankfurt and Dalton Maag in London (for our TypeShed 11 buddy, Bruno Maag). Initial contact with Peter Bi’lak led to research and the gathering of handwritten Indic script samples on his return India. This later developed into a productive online partnership tackling more ambitious endeavours, including Fedra which Rajpurohit had long admired. Although his native script is Devanagari (Hindi), he has grown to appreciate and admire different Indic scripts for their relative qualities.
“Bengali shines for me with its flow and rhythm, whereas in Tamil I find the joys of open forms and individualised letters.”
He goes on to note that a key role of the Indian Type Foundry is to create a platform for other designers of Indic scripts – with submissions welcome from both local and global typographers. And given a nation of over one billion that’s multilingual, multicultural and multi-layered – no matter which script you choose – it certainly spells exciting times ahead.
Typo-trivia: The logo of the National Institute of Design (where I taught Satya) was designed by Swiss type legend Adrian Frutiger.
Related articles:
Indocentric: Typocentric
Viva Vernacular
Opening image via Hindi Rinny

Taking inspiration from the other side of the globe, I recently implemented a weekly Learnings Initiative amongst the crew at Tardis Design & Advertising – where I consult from time to time. I’d come across the What I Learnt Last Week approach from the good folk at thinkpublic – a celebrated London agency that applies design to improving service experiences in the public sector.


Back here in the Antipodes we each present our learnings as part of weekly Tardis Time meetings. It’s our way of sharing and reflecting on the diversity of inspiration, skills, sightings and experiences that come through the office or touch our lives outside it.

A little something that honours the week that was… before launching into the one ahead.