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OpenIDEO: Better Together

“That OpenIDEO thing is great isn’t it?” My mother, approaching 80, discovered Google Buzz a few months back and has been following me on Twitter from there. Via one of my tweets, she had a look around OpenIDEO and was fascinated by the scope of inspiration and global collaboration. As a doctor she has always been somewhat in the dark about what I do for a living but from following my Twitter links she’s started to get the idea. “It’s about design and people and making the world a better place, right?” she offered as a perspective on my professional pursuits.


So it was helpful when I announced recently that I had a contract with IDEO as a Community Manager on OpenIDEO, that she already knew what it was. OpenIDEO is a place where people design better together for social good. It’s an online platform for creative thinkers: the seasoned designer and the new guy who just signed on, the art student and the MBA, the active participant and the curious lurker. This diversity makes up the creative guts of OpenIDEO. And the best part is it’s constantly in beta – so the platform continues to evolve over time.

After a challenge is posted on OpenIDEO, the three development phases – inspiration, concepting, and evaluation – are put into action. All resulting concepts generated are shareable, remix-able, and reusable in a similar way to Creative Commons. Participation is incentivised through the Design Quotient (DQ) which measures users contributions. Collaborative behaviour is encouraged through features like the Build Upon function. Challenge topics have ranged from ways in which affordable education can be delivered in the developing world to how kids’ awareness of the benefits of fresh food can be raised. Even the randomised OpenIDEO logo was designed through the challenge process.

Just now we’ve got two challenges open. The Sanitation Challenge is in conjunction with IDEO fieldwork in Ghana – and asks how human waste management and sanitation can be improved in low-income communities. The Innovation Challenge seeks to set an agenda for the upcoming i20 Summit of global innovation leaders. Come over and join us – because creativity loves company.

Selection of my OpenIDEO contributions:
Story Telling on Wheels (Winning Concept)
Innovating *With, Not For* Communities (Winning Agenda Concept)
Growing Knowledge (Concept)
Posters Made of Soap (Inspiration)
Making Policy Public (Inspiration)

Related posts:
Creative Waves Through Collaboration
Solution Seekers at Play

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