Earlier this year I wrote about research exploring sanitation in low-income urban India that I had been involved in as an external consultant. Playfully dubbed The Potty Project, the study by Quicksand has pursued a user-centered examination of behaviours, experiences and attitudes to existing modes of sanitation in a variety of selected slums across India. Lately they’ve been posting their key takeaways from the investigation which have provided some of the comprehensive insights featured below.
Pointing to the different norms around cleanliness inside and outside the home. Noting that provision of clear identity around who owns sanitation facilities is likely to drive more responsible use. Read more.
Highlighting the failure of toilet facilities to account for issues like menstrual waste and adolescent sensitivities. Read more.
Calling attention to the factions which may exist within a community that need to be considered in inclusive mobilising of residents around improvements. Read more.
Discussing how breaking up various tasks around sanitation allows for social interaction which diminishes the sense of delay. Read more.
Noting that users of shared facilities passively co-create behaviours which are established together over time. Read more.
Cross-pollination of The Potty Project insights on OpenIDEO
An aspect of the project which I particularly applaud has been the open sharing of research findings as they unfolded. Co-researcher and social media manager Kassia Karr, who joined Quicksand from Boston, notes that blog posts and tweets extended the reach of observations and created new connections for the team. Senior colleague, Ayush Chauhan, adds that “these channels have been a great way to communicate, in real time, with an extremely diverse community – client, peers and related practitioners – spread across the globe. It’s also been affirming that the findings have found their way into other forums not related directly with the project but in the larger domain of sanitation discussion and have provided inspiration in those contexts.”
A further aspect I commend on the project has been the approach of working visually.
“The interpretive nature of language is often a handicap when the real information lies in the texture of observations and the nuances of behavior – both hard to capture in the written word. Good research must have the power to inspire as much as it has the mandate to inform and that’s where capturing experiences of people through visual narratives – film, photography, illustrated scenarios – opens doors for people to interpret information and bring to bear their own experience and understanding of the context.
There are three areas where visual storytelling brings value to our projects:
+ With clients who are often removed from the context, understanding user issues through the immediacy of films & photography is both informative and unambiguous. Also allowing for wider participation in the process of translating research insights into action.
+ With users especially from an unlettered or a vernacular context, visuals help researchers focus the interactions on issues that may otherwise be hard to articulate
+ As design researchers, telling a story through illustrations and scenarios is more effective in communicating key ideas and abstract concepts that don’t have a precedent.
– Ayush Chauhan, Project Lead and Quicksand Co-founder
Quicksand are committed to extending the reach of design-based approaches and with their close partners Co-Design are presenting the UnBox Festival in New Delhi, February 2011. The main event is across three days of ideas, stories, spectacles and exchange to build momentum around design thinking and inter-disciplinary collaborations. The festival will bring together designers, policy makers, entrepreneurs, activists, educators, artists and others interested in social and cultural change. UnBox intends to work and play across contexts and mediums – workshops, debates, brainstorms, picnics, literary readings and travel. “Together, we’ll rethink and stretch design practice through imagination, provocation and stimulation.” I’m certainly looking forward to joining them there.