The latest Bollywood box-office hit 3 Idiots takes a light-hearted but relevant stab at stereotypical Indian attitudes of education, status and success. The endearing comedy has become the highest grossing national film to date while breaking records for an Indian cinema release in the US, Australia, South Africa and beyond. Noteworthy has been its sustained national marketing strategy which has included online gaming, social media engagement, collaboration with prominent retail chain Pantaloon and the use of its
All is Well theme song by insurance giant Reliance.
I was intrigued by the less lofty and more streetwise use of advertising space on the back of rickshaws across the country – in the form of a sticker which promoted the film while playfully affirming the taxis’ legal capacity of three passengers.
Those who have watched the film already will know that its lead trio are far from idiots. And neither were its marketers who had their workers apply the stickers at petrol pumps – the only place where rickshaws come together between serving the far reaches of urban locales. The drivers had no idea of the nature of the upcoming film but the one pictured above told me that when they mentioned it featured Amir Khan in a comic role that he knew it would be a winner.
Given its spirited celebration of improvised ingenuity, challenging authority and following one’s passions – all packaged in an accessible format for mainstream Indian audiences –
the film definitely fires at full capacity.
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Over the last few years I have headed to Ahmedabad’s Old City to shoot the celebration of the vibrant kite festival when locals turn their heads upwards to a sky filled with millions of kites. Here’s a cross-post from my recent contributions to the REculture blog which explores global recycling, repair, reuse and repurpose – particularly by entrepreneurs at the base of the pyramid.
In the past I’ve ignored plastic kites at the annual Uttarayan Kite Festival in Ahmedabad. But this year, through my REculture-lens, I paid more careful attention and found that many of the plastic kites are made of printer’s waste from a variety of packaging. Graphic designers and printers amongst you will know how much waste is created in getting prints just right – with numerous mis-registered and colour test sheets being discarded. Such sheets are bought cheaply in bulk from packaging printers and delivered to workshops in Jamalpur which specialise in the re-cultured kites.
While purists turn their noses up at them in favour of skillfully crafted paper kites – those with less money buy these plastic kites because of their lower price, relative robustness and staying power on the battlefield.
And as we’ve seen elsewhere, the re-culture approach doesn’t stop at the product itself. I found a kite vendor on the road-side at the popular Dilli Diwarja kite market that was selling the kites, plus had fashioned a paper-weight from an old brick wrapped in scraps of the plastic packaging sheets. “Free!” he announced as he grinned proudly to onlookers while I photographed his ingenious dual purpose advertising ploy.
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I first photographed the work of French street artist C215 in Paris in 2007. This week here in Delhi I hit the streets of Karol Bagh to see if I could find any remaining examples of the works he produced in the vicinity late in 2008. It proved to be an ambitious task which led to many alley-way adventures.
Christian Guémy (aka C215: self portrait above in Delhi) resides in Paris where he has developed his distinctive street-art style. Armed with a Masters in Art History from Sorbonne and an arsenal of aerosols plus painting paraphernalia, he hits the streets with persistent zeal. He has taken his skills further afield to Casablanca, Dakar, Jerusalem, Sao Paulo and beyond, alongside gallery showings in Paris and London. He has collaborated with the Norwegian Children at Risk Foundation (CARF) to raise money for their projects in Brazil – where he also visited to give workshops to local youth and make his mark in surrounding favelas.
Back here in Delhi I located a handful of C215’s works which have survived. One old woman in a poor neighbourhood recalls “They brought so much energy to our area with children all crowding round to watch this strange foreign-type painting just for the love of it.”
Guémy gifted some works on paper to various locals plus stencilled t-shirts for young onlookers and boxes for shoe-shine boys. He fondly remembers one shy girl whom he gave a framed work – indeed she was too shy to be photographed by me with the piece but was happy to take it down from it’s proud perch in her tiny home and let me capture it being held by a neighbour.
Along the way I encountered frequent examples of Indian vernacular flair – from rickshaw decorations to juice stall signs – showing that creativity is alive and well in this crowded corner of Delhi… both local and imported.
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Visitors to India are frequently enchanted by the spirited decoration of trucks which traverse the nation. We are immediately drawn to the quaintness of English phrases like Horn Please which are commonly emblazoned on the rear of commercial vehicles.
However we often miss the assortment of Hindi phrases – the most common of which reads Mera Bharat Mahan (मेरा भारत महान) meaning My India is Great. This patriotic declaration was popularised by former Prime Minister Rajiv Gandhi in his campaigning efforts to evoke a spirit of modernity across the nation. It went on to become a favoured proclamation of Indian cricket fans. The slogan prevalently graces the tailgates of trucks which cross state and cultural boundaries in a diversely painted salute to national pride.
Sometimes the sentiment is translated into English…
And other times things get a bit jumbled…
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Last week in Mumbai someone kindly explained to me the custom of putting wall tiles of gods from different religions along street facades. They’re positioned at pissing height – and act as a perfect deterrent in a reverent nation.
I was scoping out Dharavi yesterday for upcoming ethnographic research and came across this pair sharing headphones to catch the India/Sri Lanka cricket match via a mobile phone. The aspiration value of this part-shared, part-private use of a cellphone feature was evident – as onlookers could sense the excitement they were missing, through following the men’s expressions as the game progressed.
You can follow research updates on the REculture and Prepaid Economy blogs, plus check out images over upcoming weeks on my Dharavi Flickr set.
My partner in crime from Hong Kong days, Oriana Reich, has curated an exhibition Cultural Confectionery for the week long Detour festival. New York-raised Oriana is a creative visionary who works globally and is currently back in Hong Kong dishing up a wealth of delectable treats from graphic design to culinary arts. Her imminent show brings together such passions and exemplifies her multidisciplinary approach.
“Cultural Confectionery aims to convey the fundamental notion that food is a cultural expression. Through exploring the relationship of Chinese confectionery to identity and culture, our exhibit will include a classification of Chinese confectionery, highlighting types local to Hong Kong and those that are part of a confectionery diaspora. The exhibition is a record of sweet memories: the stories, memories and traditions that surround our relationship with sweets. A series of photographs by Grischa Rüschendorf will explore local bakery and cha chaan teng culture, sharing a vital part of Hong Kong’s urban landscape.”
Acknowledging the reliance of our food experiences on smell, Oriana has indulged in a spot of olfactory alchemy to enhance the sensory and nostalgic qualities of the exhibition. She sought the input of San Francisco-based scent sorceress, Julie Elliot who dispatched a selection of nine scents for Oriana to blend for the show.
Get it while it’s fresh – between November 27 and December 9, 2009.
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Wellington’s Blow Festival by the College of Creative Arts at Massey University hosted a Type-Walk this week on a blustery evening which lived up to the festival’s name. This didn’t deter the typo-centric amongst us who had turned up in numbers to the guided alphabetic amble. Highlighting the illicit alongside the historic – the walk encompassed character and characters from the Wellington cityscape.
Indicators of transitioning tenancy (above) were singled out on the Edwadian Baroque styled General Officer Commanding Building (1912) on the corner of Taranaki and Buckle Sts. It was originally built at the site of a former Maori settlement and is likely to be the country’s longest standing military administration building.
The Arthur St Boys Institute was built in 1906, in an interpretive Queen Anne style – which originally contained a gym, swimming pool and classrooms. More recently it has housed a printer and a musical institute and was moved 13 meters in 2005 to make way for the Inner City Bypass. It now attracts an abundant collection of street art.
Further down Cuba St was a coincidental sighting of Peaches & Cream set in Cooper Black – which had been referred to the day before in a public lecture by visiting Australian typographer Stephen Banham. He mentioned that he was initially so taken by the vibrant use of the 1920s typeface that he hadn’t realised that the sign (in a micro red-light zone) referred neither to seasonal produce nor dairy products!
Earlier this year Banham had devised his own urban tribute to type – Characters & Spaces: 1 City Block. 17 Stories. The comprehensive and highly successful initiative “takes one city block of Melbourne and peels back layers of graphic design. It tells stories we see in our visual environment, things we may pass every day… ”
Onwards on Cuba St we were directed to Catherine Griffiths typographic sculpture
A E I O U – 5 vowels in steel – launched earlier this year. Stitching together historic and contemporary buildings, the piece was commissioned by the local architects of the Cubana apartments (to the right of the sculpture). Catherine had been a significant driver of this year’s exceptional TypeShed 11 symposium at which I had the privlege of presenting.
At the corner of Cuba and Ghuznee the former Hallensteins Brothers store was showcased. The founder Bendix Hallenstein had arrived in New Zealand from Germany during the goldrush and set up a menswear factory in Dunedin. This building was one of their 36 national branches, opened in 1920, which now houses Ernesto’s Cafe.
The Type-Walk made notable mention of various sightings of street art including the emerging form of urban or guerilla-knitting / yarn-storming or bombing. Its occasional inclusion of typographic characters and icons was discussed and I returned to the area today to snap this example on Vivian St.
Our typo-active guides were media designer Gerbrand van Melle and graphic artist Sarah Maxey. Gerbrand currently lectures at Massey University – a far cry from his native Dutch shores. He produced almost two decades worth of posters for the renowned Tivoli music venue in Utrecht which are being exhibited later in the week at the Blow Festival event: One Night Out. “Tivoli provided a playground to experiment with typographic and visual language and the opportunity to delve into experimental printing techniques.”
Sarah Maxey’s work has appeared across a range of print media from literary book covers to the New York Times and more recently in her fine stationery range . A fondness for hand-lettering features in both her commercial and exhibited work which often champions the happy accident. Earlier in the week she presented an exquisite selection of work while discussing the notion of Unexpected Outcomes.
Upon winding up the Type-Walk some of us headed down to the Matterhorn off Cuba Mall. I fondly remembered working next door some 20 years back when it was a kitschly Continental cafe which had been set up by Swiss brothers in its modernist building in 1963. (I still reminisce over their other-wordly asparagus rolls) It was later transformed by our good friends into the much-loved dining institution and wine bar that it is today. In keeping with its stylistic evolution, the Matterhorn was given a typographic make-over by my old pal and ever-talented colleague, Simon Endres, who has since ditched us to establish a design studio in New York. The Matterhorn provided us with a fitting spot to raise our glasses – for a celebratory toast to Type.
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What challenges will the next decade bring?
How are we going to overcome them?
So asked the The Institute for the Future of thousands of participants via its progressive Superstruct online interface to co-create its Ten Year Forecast. Density Design was asked by Italy’s Wired magazine to devise a visual synthesis of the forecast which could be used to stimulate onwards discussion by a wider audience.
Density Design is a research lab at the Politecnico di Miano which explores the emergent relationships between communication design, information visualisation and complex systems. It supports the use of communication design to facilitate dialogue within participatory decision making.
Creatively combined with an exquisite concoction of allegorical illustrations, the resulting Map of the Future provides a common visualisation on which to base discussions and analysis of what may lie ahead. The map has already been put to use at the Capitale Digitale collaborative sessions held by Wired & Telecom Italia. Hard to imagine going back to a paltry powerpoint pie-chart after being served up this flavorsome infographic feast.
See stunningly detailed sections of the map on Behance.
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My jet-setting former student, Sagarika Sundaram, recently touched down in London long enough to complete a 3 month internship with multi-disciplinary design firm Pentagram – between stints in Zürich and Dubai.
While there she assisted Pentagram partner Harry Pearce on his project for the United Nations Office on Drugs and Crime (UNDOC) which provided graphic training tools for the Russian police. Employing national abbreviations (GB, US, RU, etc) the folding posters presented comparative data surrounding drug abuse, intervention, therapy and health related consequences – as a way of clarifying various aspects of drug policy during training sessions. (English versions shown here, with Russian versions being used on the ground. More posters can be viewed via Pentagram)
Sagarika’s input involved exploration of the folding component of the posters – a realm in which she has developed skills through her previous work on dimensional projects. Above she experimented in typography composed from playing cards to transform her understanding of 2D-form during her time in Baltimore.
And of maps, Sagarika has a few observations based on her extensive global forays:
“In India maps are not prevalently used – I think due to the immediacy of existence. People will go as far as they know then just ask where to go next. And it works in that context. Elsewhere people like to know from the outset where they are heading. I find that in Europe, maps take on added significance due to the proximity of interacting countries. It seems that European nations, in part, are defined by who they are bordered by.” [I caught Sagarika in Berlin this morning on Skype]
When I met up with Harry Pearce recently in New Zealand he noted that Sagarika was definitely one to watch – although we both agreed it was hard to predict where in the world she would pop up next.
