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Quick-pic Tuesdays: Street Level Branding

Subji Display

My favourite vegetable seller from time spent living in Ahmedabad, India
 

“A charismatic brand can be defined as any product, service or company for which people believe there’s no substitute.” – Marty Neumeier, The Brand Gap

Countless businesses struggle to attain brand cornerstones like authenticity, distinctiveness, clarity, social engagement, trust and delight. Seems they could take lessons from this street vendor – frugally committed to getting it right.
 
Related posts:
Quick-pic Tuesdays: Daily Needs
Sustainable Solutions from Mumbai Streets
Random Specific images on Flickr
 

My favourite vegetable seller from time spent living in Ahmedabad, India   "A charismatic brand can be defined as any product, service or company for which people believe there's no substitute." – Marty Neumeier, The Brand Gap Countless businesses struggle to attain brand cornerstones like authenticity, distinctiveness, clarity, social engagement, trust and delight. Seems they [...]

Quick-pic Tuesdays: Small Fry

In my ongoing search of micro-supply for low-income households, I spotted this slick idea by a street stall in Mumbai. They repackage cooking oil into small packets – perfect for a day’s use. This makes a huge difference for those on irregular incomes who’s budgets are focused on immediate requirements. Even small-fry deserve choices.
 
Related posts:
Quick-pic Tuesdays: Daily Needs
Sustainable Solutions from Mumbai Streets
Random Specific images on Flickr
 

In my ongoing search of micro-supply for low-income households, I spotted this slick idea by a street stall in Mumbai. They repackage cooking oil into small packets – perfect for a day's use. This makes a huge difference for those on irregular incomes who's budgets are focused on immediate requirements. Even small-fry deserve choices.   [...]

Quick-pic Tuesdays: Daily Needs

A few weeks back I watched a small trader at Dharavi, carefully set up his stall to feature a limited range of goods – perfectly portioned for the daily needs of a household. This practice is common at street stalls in India where nudging micro-sales, in the context of resource constraint, yields better returns than vying for bulk purchase.

Sometimes just enough is the most enticing proposition.

Related posts:
Quick-pic Tuesdays: Single Serve
Quick-pic Tuesdays: Waste Not, Want Not

A few weeks back I watched a small trader at Dharavi, carefully set up his stall to feature a limited range of goods – perfectly portioned for the daily needs of a household. This practice is common at street stalls in India where nudging micro-sales, in the context of resource constraint, yields better returns than [...]

Quick-pic Tuesdays: Supplementing Aspiration

Aspirational Supplement
Leveraging beauty aspirations to influence vitamin uptake – Indian calcium packaging.
 
Related posts:
Brand Polarities
Disrupting Typographic Transit Norms
Check out more Random Specific images on Flickr

Leveraging beauty aspirations to influence vitamin uptake – Indian calcium packaging.   Related posts: Brand Polarities Disrupting Typographic Transit Norms Check out more Random Specific images on Flickr

Quick-pic Tuesdays: Single Serve

Single Serve

In the age of bulk buy and corporate over-packaging, I tend to enjoy street-food experiences on annual trips to the motherland. I’m particularly fond of offerings from roaming roasted peanut & lentil sellers in Mumbai – equipped for the micro-dose single-serve. Goods are freshly roasted and they’ll happily customise the additional spices to your liking. Plus it’s all wrapped up in the recycled goodness of yesterday’s news. Simplicity reigns.

Related posts:
Sustainable Solutions from Mumbai Streets
Check out more Random Specific images on Flickr

In the age of bulk buy and corporate over-packaging, I tend to enjoy street-food experiences on annual trips to the motherland. I'm particularly fond of offerings from roaming roasted peanut & lentil sellers in Mumbai – equipped for the micro-dose single-serve. Goods are freshly roasted and they'll happily customise the additional spices to your liking. [...]

Quick-pic Tuesdays: Mobile Butchery

Mobile Butchery

At Chor Bazaar (Thieves Market) in Mumbai: where India’s cellphones go to die – or more likely get recycled / reincarnated. Who needs an iPad when you can have a keypad?

Check out more Random Specific images on Flickr

At Chor Bazaar (Thieves Market) in Mumbai: where India's cellphones go to die – or more likely get recycled / reincarnated. Who needs an iPad when you can have a keypad? Check out more Random Specific images on Flickr

Quick-pic Tuesdays: Waste Not, Want Not

Chinese natural resource efficiency – combining vegetable scraps and incense at a grave in Wellington during Ching Ming festival. I’ve also noted the use of broccoli stalk bases as sign holders by Chinese at the local farmers market. Making the most of what nature provides to support human endeavor – from faith to commerce.

Taken on assignment for the Death & Diversity project
Related post: Newspaper to New Paper

Chinese natural resource efficiency – combining vegetable scraps and incense at a grave in Wellington during Ching Ming festival. I've also noted the use of broccoli stalk bases as sign holders by Chinese at the local farmers market. Making the most of what nature provides to support human endeavor – from faith to commerce. Taken [...]

Quick-pic Tuesdays: Transcendental Trade

Transcendental Trade

Weights are anointed with holy powder at Grant Rd Market daily. Just one of the many intersections of creed and commerce to be observed across India.

Check out more Random Specific images on Flickr

Weights are anointed with holy powder at Grant Rd Market daily. Just one of the many intersections of creed and commerce to be observed across India. Check out more Random Specific images on Flickr

Quick-pic Tuesdays: Sharp Player

Sharp Player

Given that today marks the breaking of a month of fasting for Ramadan, I expect that knife sharpeners like this one in Mumbai will be doing a bustling trade as Muslims prepare to feast.
 
Check out more Random Specific images on Flickr

Given that today marks the breaking of a month of fasting for

Quick-pic Tuesdays: Green on Green


Sustainable fuel sign on recycle truck in New Delhi.

Check out more Random Specific images on Flickr

Sustainable fuel sign on recycle truck in New Delhi. Check out more Random Specific images on Flickr