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Reality Flies in Fresh Directions

 
iButterfly is a quirky example of the implementation of Augmented Reality, in which Japanese users chase butterflies with their iPhones.

For those of you still getting up to speed with the concept, Augmented Reality is the mash-up of digital imagery and our physical environment which encourages new forms of interactivity. If you want a less whimsical and more educational example – check out the Museum of London’s Streetmuseum app.

From functional to frivolous, Augmented Reality puts a new spin on Picasso’s quip that “everything you imagine is real.”

Related post:
Low-fi Meets Hi-fi at the Corner of Send & Receive

  iButterfly is a quirky example of the implementation of Augmented Reality, in which Japanese users chase butterflies with their iPhones. For those of you still getting up to speed with the concept, Augmented Reality is the mash-up of digital imagery and our physical environment which encourages new forms of interactivity. If you want a [...]

Lo-fi Meets Hi-fi at the Corner of Send & Receive


A selection of creative endeavors featuring SMS, social media and spam provide artful commentary on digital communication.

SMS Stitching – embroidered text messages track ebb and flow of modern romance.
 



 
Wildlife-Social Media Mash-up – blasé bird tweets on life in New York.
 

 
Spam One Liners – hand-lettered renderings inspired by junk mail subject lines.


Highlighting aspects of immediacy, attention and privacy – all three artists share a tendency to save what others may delete.

Related posts:
Still Life, Smooth Moves
Writings on Walls

A selection of creative endeavors featuring SMS, social media and spam provide artful commentary on digital communication. SMS Stitching – embroidered text messages track ebb and flow of modern romance.     Wildlife-Social Media Mash-up – blasé bird tweets on life in New York.     Spam One Liners – hand-lettered renderings inspired by junk [...]

3 Idiots on 3 Wheels

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The latest Bollywood box-office hit 3 Idiots takes a light-hearted but relevant stab at stereotypical Indian attitudes of education, status and success. The endearing comedy has become the highest grossing national film to date while breaking records for an Indian cinema release in the US, Australia, South Africa and beyond. Noteworthy has been its sustained national marketing strategy which has included online gaming, social media engagement, collaboration with prominent retail chain Pantaloon and the use of its
All is Well theme song by insurance giant Reliance.
 
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I was intrigued by the less lofty and more streetwise use of advertising space on the back of rickshaws across the country – in the form of a sticker which promoted the film while playfully affirming the taxis’ legal capacity of three passengers.
 
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Those who have watched the film already will know that its lead trio are far from idiots. And neither were its marketers who had their workers apply the stickers at petrol pumps – the only place where rickshaws come together between serving the far reaches of urban locales. The drivers had no idea of the nature of the upcoming film but the one pictured above told me that when they mentioned it featured Amir Khan in a comic role that he knew it would be a winner.

Given its spirited celebration of improvised ingenuity, challenging authority and following one’s passions – all packaged in an accessible format for mainstream Indian audiences –
the film definitely fires at full capacity.

Related Articles:
Bollywood Poster-wallahs
Backview Bollywood (Flickr)

The latest Bollywood box-office hit 3 Idiots takes a light-hearted but relevant stab at stereotypical Indian attitudes of education, status and success. The endearing comedy has become the highest grossing national film to date while breaking records for an Indian cinema release in the US, Australia, South Africa and beyond. Noteworthy has been its sustained [...]

Writing on Walls

Public space can be a contentious concept. Here’s a selection of global interactions encompassing New York, Palestine and Liberia – all aired out in the open – and thus subject to the court of public opinion.
 
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New York’s lively Public Ad Campaign aims at “expanding curatorial responsibilties in the city”. It seeks to question the commodification of public space via outdoor advertising. This week it co-ordinated the volunteer whitewashing of over 100 illegal street-level billboards between Soho and Chelsea and their subsequent transformation by street artists.

[Via Wooster Collective and the Gothamist. Photo by Ji Lee]
 
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Brings to mind another global activism platform in the public space – Palestinian peace efforts at Send a Message. You pay: Palestinians spray. For €30 you get your message sprayed on the Israeli Palestinian separation wall and 3 digital pictures disptached to you by email. Proceeds go to local NGOs. Check out the Guardian interview with the project’s co-ordinator Faris Asouri.

[Photo by delayed gratification]
 
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And finally on a less activist note but definately in the realm of ‘public’ is Liberia’s Blackboard Blogger. Alfred Sirleaf chalks up daily news on blackboards which are centrally located in the country’s capital city, Monrovia. He co-ordinates news feeds through his mobile phone – and as part of his objective to deliver news to those who can’t afford newspapers, includes symbols and pictures on his boards so as to assist illiterate viewers.

[Via AfriGadget]

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Illuminating Urban Imperfections

Public space can be a contentious concept. Here's a selection of global interactions encompassing New York, Palestine and Liberia – all aired out in the open – and thus subject to the court of public opinion.   New York's lively Public Ad Campaign aims at "expanding curatorial responsibilties in the city". It seeks to question [...]

De-mystify

No longer patronisingly for ‘dummies’ – it’s a welcome relief to note the emerging host of savvy communications for clarifying complex information. These de-mystifying initiatives are not only potentially transformative but have implications of being powerfully inclusive as well.
 

 
First up: a timely animation explaining the Credit Crisis which is the result of “exploring the use of new media to make sense of a increasingly complex world” by Jonathan Jarvis over at the Art Centre College of Design in Pasedena. In fact it also shows up the failing of mainstream media to shine a clear light on this subject and raises the notion that they have then traded on the resulting confusion.

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Xplane, the Visual Thinking Company who employ the method of visual collaboration and acknowledge that “effective communications… move people to action” have co-created a plethora of visual initiatives aiding understanding of complex information – rendering concepts like How Obama Reinvented Campaign Finance both palatable and digestable.
 

httpv://www.youtube.com/watch?v=HWgJlwTDIRQ

 
And on a topic dear to my heart: co-design. I’m over trying to bumble my way through explaining this concept to people and this beauty from thinkpublic does a great job. If this is combined with case studies from public & corporate arenas then one can easily begin grasp the concept. But hey – that’s another post!

Finally – if you’re still confused about Twitter: here it is in plain English and perhaps check out more humorous clarifications over at More New Math.

We increasingly need better filters for information (in both commercial and public spheres) and I’m a big fan of these being executed in a compelling way. If more people understand stuff surely we can expect better dialogue. And lets face it – life isn’t getting any easier – and attention spans certainly aren’t getting any longer.

[A nod to TBWA Media Arts Mondays over at PFSK]

No longer patronisingly for 'dummies' – it's a welcome relief to note the emerging host of savvy communications for clarifying complex information. These de-mystifying initiatives are not only potentially transformative but have implications of being powerfully inclusive as well.     First up: a timely animation explaining the Credit Crisis which is the result of [...]

Creative Culture-Contrasting

Furthering my interest in global-local intersections I’ve been noting of late increasingly engaging cultural insights provided by the progressive use of media which explore and celebrate diversity.

Each of these examples champions diversity via contrasting local insights. Through creative comparison we are engaged and gain perspective on our own contexts. One can see why people are migrating in droves from watching mainstream television to embrace such formats, concepts and platforms which provide more meaning. And Godspeed to them!
 
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A comprehensive example is 1 Giant Leap’s What About Me? (must see: embedded trailer) in which music is used as the lens through which to delve into 50 locations and a vibrant range of personalities – covering topics spanning sex, death, God & money.

Rather than force feed their concept into a pre-determined rate-attracting reality-tv structure, various media formats have been cross-pollinated, supporting a strong central concept throughout with unfailing energy and dedication.
 
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A further stunning example utilising interview techniques and superb photography housed in an exceptionally well devised online platform is the New York Times’ 1 in 8 Million. The site’s understated motion graphics recalls subway people-watching yet elevates this notion to an insightful level. Through juxtaposition even the mundanest of stories become part of an exquisite potrait of urban diversity. As is claimed in the intro – New York is indeed a city of characters.
 

 
A more conventional yet still powerful example is the upcoming film Footplay by The Soccer Project which 2 young British soccer fanatics gave up their day jobs to make. They have travelled the world playing informal pick-up games taking in far flung destinations including favelas in Brazil, midnight summer matches in Iceland, games flanked by pyramids in Egypt and played with monks in Tibet. Once again the gloabl/local element is central – leaving many eagerly awaiting the film’s release in mid-2009, whether they are soccer-obsessed or just your average culture-vulture.

Furthering my interest in global-local intersections I've been noting of late increasingly engaging cultural insights provided by the progressive use of media which explore and celebrate diversity. Each of these examples champions diversity via contrasting local insights. Through creative comparison we are engaged and gain perspective on our own contexts. One can see why people [...]

Celebrating Second-Rate

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The Moro Fourth Best Advertisment by New Zealand’s DDB wittily champions losers and brings to mind the recent dig by San Francisco’s Pizzeria Delfina (via PSFK) who had their staff wear t-shirts which showcased unpopular, 1-star online reviews from the social media review site Yelp!

As we become jaded by persuasive advertising – do these examples appeal to our questioning of the dominant models defining success?
 
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The Moro Fourth Best Advertisment by New Zealand's DDB wittily champions losers and brings to mind the recent dig by San Francisco's Pizzeria Delfina (via PSFK) who had their staff wear t-shirts which showcased unpopular, 1-star online reviews from the social media review site Yelp! As we become jaded by persuasive advertising – do these [...]