I was excited to return from summer holidays down here in New Zealand, to receive my copy of the first issue of Makeshift magazine. Makeshift is the product of a global network of editors, researchers, journalists, photographers and videographers uncovering stories of street-level ingenuity. I was invited to contribute via my participation on the REculture blog which explores the post-consumption economy of repair, re-use, repurpose and recycling – predominantly by those in low-income communities.
Makeshift is a quarterly magazine and multimedia website about creativity in unlikely places – from the favelas of Rio to the alleys of Delhi. These are environments where resources may be scarce but where ingenuity is used incessantly for survival, enterprise and self-expression. In different cultures it goes by different names: DIY in the US, jugaad in India, jua kali in East Africa and gambiarra in Brazil. Makeshift seeks to unify these cultures of production into a global identity. Makeshift is about people – the things they make and the context they make them in.
Makeshift has been pulled together both artfully & articulately by Steve Daniels in New York. (I’ve featured Steve before on Random Specific for his insightful work Making Do: Innovation in Kenya’s Informal Economy as part of a post on Amplifying African Creativity) Paying dues to the blog from which Makeshift evolved, this first issue has been themed REculture. Steve is quick to point out that informal economies operating in environments of scarcity tend to form sustainable trade ecosystems as they regularly reintroduce waste back into their supply chains. He perceives a new era “in which corporations, policy makers and designers must adapt to informal systems – devising platforms that empower people and communities to create.”
Russian photographer, Sergey Maximishin’s stunning images from Kenya’s jua kali sector.
The REculture issue contains imagery, infographics and articles on Mexican horseback recyclers, Kenyan hackonomics, Indian textile refabricators and more. My former collaborator, Niti Bhan, weighs in on contrasting approaches to waste from Delhi to the Phillipines and beyond: “Maximising returns on their investment and minimising their use of scarce resources, local makers develop affordable and locally relevant solutions to everyday challenges posed by the scarcities of the environment… extending the life of the product though a variety of characteristic behaviours…” She highlights the lessons to be learned from pursuing the limits of use from every resource.
Global-roaming anthropologist, Jan Chipchase, shines a light on the Afghani ‘dirty fuel’ street economy which keeps people on the road and generators running in a context of scarce reliable fill-up stations.
A savvy aspect of Makeshift is that it was crowd-funded on Kickstarter – the world’s largest peer-to-peer funding platform for creative projects. It raised over $40 000 USD in a matter of weeks from 600+ backers via it’s Kickstarter campaign – over double it’s initial goal. A fitting approach to funding for a magazine which celebrates bottom-up approaches and collaborative networks. Keep an eye out for Makeshift’s next issue on mobility – ingenuity on the move.