My jet-setting former student, Sagarika Sundaram, recently touched down in London long enough to complete a 3 month internship with multi-disciplinary design firm Pentagram – between stints in Zürich and Dubai.
While there she assisted Pentagram partner Harry Pearce on his project for the United Nations Office on Drugs and Crime (UNDOC) which provided graphic training tools for the Russian police. Employing national abbreviations (GB, US, RU, etc) the folding posters presented comparative data surrounding drug abuse, intervention, therapy and health related consequences – as a way of clarifying various aspects of drug policy during training sessions. (English versions shown here, with Russian versions being used on the ground. More posters can be viewed via Pentagram)
Sagarika’s input involved exploration of the folding component of the posters – a realm in which she has developed skills through her previous work on dimensional projects. Above she experimented in typography composed from playing cards to transform her understanding of 2D-form during her time in Baltimore.
And of maps, Sagarika has a few observations based on her extensive global forays:
“In India maps are not prevalently used – I think due to the immediacy of existence. People will go as far as they know then just ask where to go next. And it works in that context. Elsewhere people like to know from the outset where they are heading. I find that in Europe, maps take on added significance due to the proximity of interacting countries. It seems that European nations, in part, are defined by who they are bordered by.” [I caught Sagarika in Berlin this morning on Skype]
When I met up with Harry Pearce recently in New Zealand he noted that Sagarika was definitely one to watch – although we both agreed it was hard to predict where in the world she would pop up next.
I was reflecting today on my involvement as a mentor on the 2007 Creative Waves Project. It was a 3 month online education initiative which sought to facilitate global participants to propose initiatives to raise health awareness in Kenya. The project championed collaborative practice and encouraged intense and pro-active engagement of participating students, pharmacists, graphic designers, health workers, professional bodies and education institutions.
Over 50 pharmacy students and 50 graphic design students from diverse locations worldwide were united by the comprehensive online platform and had contact with international mentors and participants on the ground in Kenya throughout. Health related concerns including malaria, tuberculosis and immunisation were to be addressed through a well devised learning methodology which spanned 12 weeks. This included ever-inclusive tasks within the stages of Socialising, Gathering, Identifying, Distilling and Resolving – some of which were addressed from within assigned groups and all of which were lively points of intersection.
As a mentor it was interesting to note the principles of self-organisation play out as some students rose to the fore and took up leadership roles, groups figured out their respective skills and capacities, particpants cross-pollinated ideas and assisted each other to overcome technical challenges. The discussion sections with collaborators onsite in Kenya were particularly active and provided essential insight to the project at large. Guest professionals came in at various stages and memorable was the input by Anne Miltenburg, of Studio Dumbar, who spoke of issues surrounding visual communication and illiteracy.
Proposals that came out of the project included a headscarf that could be laid out and used as a board game to highlight health issues, soccer uniforms which vibrantly carried relevant messages and stickers to be adhered to fruit and vegetables, bearing health information. As a mentor I found the process as rewarding as the results. Social media initiatives are gaining popularity in bringing people together to solve diverse challenges. The Creative Waves project was pioneering back in 2007 and gave all participants a taste for the power of participation. One hopes that many were inspired to go forth and… collaborate.
Photo credit: Women’s Que for HIV Testing in Kenya, by Georgina Goodwin for Vestergaard Frandsen.
I was particularly heartened to come across the recently launched mash-up of fashion and fundraising: The Uniform Project in which a pledge has been made to wear one dress for one year as an exercise in sustainable fashion.
Actually there are seven identical dresses – one for each day of the week. Every day the dress is artfully reinvented via layers and accessories and images posted online in the effort to raise money for the Akanksha Foundation – a grassroots movement that is revolutionizing education in India.
The project’s brainchild Sheena Matheiken recollects “I was raised and schooled in
India where uniforms were a mandate in most public schools. Despite the imposed conformity, kids always found a way to bend the rules and flaunt a little personality… Girls obsessed over bangles, bindis and bad hairdos. Peaking through the sea of uniforms were the idiosyncrasies of teen style and individual flare. I now want to put the same rules to test again, only this time I’m trading in the Catholic school fervor
for an eBay addiction and relocating the school walls to this wonderful place called
the internet.”
It all made me reflect on my past delvings into fashion and connectivity which I covered in my paper Fashion, Humanism and the Online Environment (1.8MB). Written in 2005 I’m the first to admit that the dialogue has definately moved on. However at the time Web 2.0 was still a fresh enough topic to win me a junior faculty travel award to present at the International Foundation of Fashion Technology Institutes conference in the US. (disclosure: my main driver for submitting the proposal was the thought of a two week escape from the excrutiating heat of high Indian summer – to which, as a New Zealander, I was entirely unaccustomed.)
The Uniform Project goes a long way in exemplifing my suggestion:
“through the internet, fashion holds the power to create space for social, cultural and altruistic discourse… the multi-layering of internet based communication affords the opportunity to participate in the arena of commerce while remaining culturally relevant, responsible and active.”
While I was more speaking about fashion brands leveraging cultural connectivity The Uniform Project is instead an online fundraising initiative masterfully leveraging fashion itself. Great to see the Manolo on the other foot!
The UNESCO supported International Year of Astronomy 2009 is a global tribute which celebrates the 400th anniversary of the first use of an astronomical telescope by Galileo Galilei. The central theme of the year long program is The Universe, Yours to Discover. A former student of mine from the National Institute of Design in India, Kathan Kothari, was involved in a brilliant local initiative last month for the 100 Hours of Astronomy project which was observed simultaneously by countries across the globe.
He co-developed a mobile camel cart exhibition on Astronomy which visited villages, slums and local neighbourhoods in and around Ahmedabad, Gujarat. He was happy to report the enthusiastic reception by locals, especially children, for many of whom it was their first exposure to topics such the solar system, eclipses and celebrated Indian astronomers. Hands-on activity was encouraged with 5000 solar viewers being distributed so that people could view the sun safely while being told about its various characteristics by a team of volunteer guides.
The cart and crew stayed overnight in villages during the 100 hours and held telescopic star-gazing sessions with enthralled locals. The initiative was accompanied by a radio broadcast which included activities that guided listeners to make basic astronomical instruments like a pinhole camera and a simple telescope. The project was later extended to further Gujarati locations and included quiz sessions and drawing competitions.
Kathan works alongside his inspirational father, Abhay Kothari and a dedicated team at the Manthan Educational Programme Society which focuses on popularising science in India through folk and local mediums like toys, puppet shows and plays. For their 100 Hours of Astronomy project they settled on the camel cart exhibition concept due to cost, mobility and the added bonus that no food had to be provided for the camels as they snack on the foliage of local trees. (and I’m guessing their carbon footprint isn’t too bad either!)
Having extensive experience in the field of street science education, Manthan are continually exploring new avenues for educating and engaging young minds. Kathan reports that they are keen to look into promoting further scientific topics that make use of camel carts to access common people in their local communities. I was thrilled that one of the most popular destinations for the exhibition was the slum at Gulbai Tekra where I have photographed extensively and enjoyed many festivals from Uttarayan to Diwali.
Kathan was invaluable when I was living in Ahmedabad, patiently translating for me on projects such as my Indo-centric Typo-centric and Glocal Cola research plus my collaborative exhibition endeavours with Indian street painters. Every time I learn more about the uplifting and significant projects carried out by Manthan I hope that one day that it will be me that has the honour of assisting him and his father in some small way in their incredibly meaningful and highly relevant work.
