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Reality Flies in Fresh Directions

iButterfly is a quirky example of the implementation of Augmented Reality, in which Japanese users chase butterflies with their iPhones.

For those of you still getting up to speed with the concept, Augmented Reality is the mash-up of digital imagery and our physical environment which encourages new forms of interactivity. If you want a less whimsical and more educational example – check out the Museum of London’s Streetmuseum app.

From functional to frivolous, Augmented Reality puts a new spin on Picasso’s quip that “everything you imagine is real.”

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